Farr Yacht Design Print Brochures
— Behind the designs
As the public relations and marketing coordinator at Farr Yacht Design, I was responsible for designing a variety of print brochures for products and services.
In the case of concept designs, I worked with FYD's team of design engineers to render realistic 3D models at the appropriate angle for brochure usage.
— About Farr Yacht Design
Farr Yacht Design is one of the world's leading yacht design companies, boasting an impressive set of race results over its 35+ year history. Farr-designed yachts have won the world's most prestigious grand prix events — from the Volvo Ocean Race to the Rolex Sydney-Hobart Yacht Race and the Vendée Globe. Farr-designed yachts have also gained the respect of the sailing industry, winning multiple Sailing World Boat of the Year awards, a World Superyacht Award and Compasso d'Oro.
FYD's massive design portfolio ranges from round the world racers to luxurious superyachts, high performance powerboats, racing paddle boards, and small dinghies.
— Infiniti 53
A new 53 foot canting keel race yacht uniquely positioned to provide exceptional performance in a wide range of conditions; able to perform well in inshore events and excel offshore. The design is backed by advanced technology and extensive research.
This brochure was developed for the 2017 Monaco Yacht Show. I adapted Infiniti Yachts' brand style by keeping the same typeface and general layout for the design. Using the color from the appendages highlighted the fact that the Infiniti 53 was the first Farr-designed yacht to feature DSS (a retractable foil that is deployed to leeward on the yacht).
— Fast 40+ Bi-fold Brochure
The Fast 40+ was designed for the 2017 Fast 40+ class, optimized to the 2017 class rule and Solent conditions.
This brochure was circulated to potential clients in the UK and across the world. This brochure uses the Farr Yacht Design & Farr Yacht Sales brand elements (typeface and layout) as a starting point to give a the viewer a full overview of the yacht and its key features.
— Farr 25 Bi-fold Brochure
A one design that impresses advanced sailors with excellent performance yet, easy to handle and operate for the intermediate, weekend sailor.
This brochure uses the Farr Yacht Design & Farr Yacht Sales brand elements (typeface and layout) as a starting point to give a the viewer a full overview of the yacht.
— Farr 280 One Design Bi-fold Brochure
The Farr 280 One Design is a 28ft. grand prix racing yacht designed by Farr Yacht Design. The design takes features found in larger more expensive racing yachts and distills them into a smaller, more affordable package. The yacht was first launched in 2014 — fleets have been forming across the world.
The bi-fold brochure is meant as an all-encompassing look at the Farr 280. The brochure was designed to allow the viewer to get a clear sense for the yacht, with clear photographs of the deck layout and crew positioning. Key features were highlighted to further reinforce what makes the Farr 280 unique in the market.
See more of my work promoting the Farr 280 here.