Farr 280 One Design
— Campaign overview
As Farr Yacht Design's Public Relations & Marketing Coordinator, I was responsible for promoting the launch of the Farr 280 One Design and the ongoing promotion of the yacht after launch. My role included designing the class website, covering live events with photography and videos, writing press releases and articles, along with the creation of other promotional materials.
— About the Farr 280
The Farr 280 One Design is a 28ft. grand prix racing yacht designed by Farr Yacht Design. The design takes features found in larger, more expensive racing yachts and distills them into a smaller, more affordable package. The yacht was first launched in 2014 — fleets have been forming across the world.
— Photography ↑
I shot photos on the water at events and promotional sails. Photos were published in social media posts and used in various promotional materials. Photos also appeared in media outlets like Sailing Anarchy, SAIL Magazine and the Annapolis Capital-Gazette.
— Video highlights ↑
As part of event coverage, I shot and edited videos recapping sailing highlights at events like Charleston Race Week, Key West Race Week. I also edited highlight footage from international events like Cowes Week.
— Website ↑
The website is a centralized resource to learn about the yacht as well as find out about the class. The design of the site enables viewers quick access to vital class information while also serving as an online brochure with the latest videos, photos and race results.
— iPad brochure
The digital brochure is an interactive tour through the Farr 280. The app was was used by the sales team and Farr 280 dealer network. An optimized version was also used in a kiosk setup at boat shows in the U.S. and Europe.
— Bi-fold brochure ↑
The bi-fold brochure is meant as an all-encompassing look at the Farr 280. The brochure was designed to allow the viewer to get a clear sense for the yacht, with clear photographs of the deck layout and crew positioning. Key features were highlighted to further reinforce what makes the Farr 280 unique in the market.
— Show layout & organization ↑
I designed layouts for the Farr 280 at the U.S. Sailboat Show in Annapolis, Maryland and the Düsseldorf International Boat Show — creating graphics, video displays and other marketing materials for the show. I also assisted individual dealers with supplemental materials for use at local shows and events.