Syracuse University Sailing Team
As the one of the founding members of the SU Sailing Team and as an alumnus, I worked on a variety of branding for the team. From the inception of the team, ensuring the team fit in with the university's athletics branding was an important aspect of the team's identity. Here, you'll find some of the work I have done an alumni advisor.
— Photography ↑
—Website ↑
The website is a central location for learning about the team & finding the latest news and results. The audience for the site ranges from team members, potential members, supporters and fans. The design keeps striking photography and the team's bold orange color at the forefront. Page headers match the typeface used by other team sports at Syracuse, while the body uses the Futura family for a modern & athletic feel.
This website was used from 2014-2017 — the team switched to a different platform integrated with the school.
This website was used from 2014-2017 — the team switched to a different platform integrated with the school.
— Recruiting brochure ↓
This brochure is used at recruiting events for high school sailors. It provides an overview of the sailing team as well as the university.
